John Lewis
Marketing Allifiates email templates
Designed to be user-friendly for John Lewis Marketing Affiliates team members with limited design and coding experience. Created subscription emails aligned with the John Lewis brand, ensuring a seamless and consistent experience across all affiliate marketing touchpoints.
Role: UI/UX Designer & Developer
Project Type: Marketing | e-Commerce | Emails
Focus Area:Marketing Allifiates
Design:Sketch, Adobe Photoshop, HTML5, CSS3
Templates — Four distinct templates were developed — each with its own layout tailored to different product configurations and content needs. These templates supported engaging subscription content, maintained full alignment with John Lewis branding.
The result — All templates enabled the Marketing Affiliates team to easily build and update emails in editable content blocks without endangering the layout. Extended from Internal and External use.
Single article
Single article
Multiple articles
Multiple articles
Multiple products
Multiple products
Single product
Single product
Modules — Logo, Navigation, Header image, Header headline 1 + 2, Header CTA button, Image item, item header, item CTA, Product image, and Footer.
UX — Mid fidelity wireframes:
